Your Go-To Online Platform is a solution for companies that want to boost their digital marketing and sales. These platforms provide ecommerce features such as online stores, payment gateways and more.
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1. Social Media
The social media craze has transformed the way people and businesses communicate online. From the earliest days of Myspace to current TikTok and Instagram trends, social media encompasses a wide range of platforms that allow users to create and share content with their audiences.
These include video sharing apps like YouTube and Vimeo, photo-sharing apps such as Instagram and Snapchat, Facebook, Twitter and more. Social media is also a great tool for business marketing, providing an opportunity to promote products or services and connect with potential customers.
Additionally, companies can build their reputation on social media through thought leadership and a consistent voice, as well as by encouraging customer feedback and responding quickly to consumer concerns. Social media analytics and tools can also help a business understand their audience so they can be sure to share the types of content they know will engage their followers.
2. Email Marketing
Email marketing is an integral part of a company’s digital strategy. It has become an ever-present part of people’s online lives and is one of the most profitable direct marketing channels. Email is also a great way to collect customer data and learn more about their behavior. For example, through email surveys and feedback forms. Additionally, through email nurture sequences that deliver a series of automated emails to subscribers as they move down your sales funnel.
An email marketing campaign usually begins when website visitors voluntarily “opt in” to receive your communications via a form on your site or by clicking an email notification (like a confirmation of their purchase). Email campaigns should be accompanied by strategic pop-up ads on your website and social media. Emails should also be monitored for open rates, click-through rates, conversion rates, unsubscribe rates and spam complaints. This can be done by using a top-notch email marketing automation platform that offers advanced reporting tools.
3. Websites
Websites are a collection of web pages grouped together in a structure based on the purpose of the site. These web pages are stored on servers connected to the internet and can be accessed by anyone who has an active internet connection.
A website’s content is a mix of textual information, photos, animation and audio/video files. Web pages are formatted using a standardized coding language called HTML. This enables websites to be delivered through the internet with minimal delay and on a variety of devices like laptops, tablets or smartphones.
Many websites use implied data capture to make the user experience better. For example, if technology news sites see that lots of people read a particular article, they may decide to promote it more prominently in order to increase readership.
There are also sites where the primary goal is to deliver a service, such as government agencies or nonprofit organizations. These websites often raise money to fund the delivery of their services and also collect identifying information from users as they engage with the website.
4. Analytics
Analytics have gained a burgeoning interest from business and IT professionals who are hungry to exploit massive mounds of both internal and external data. Businesses that have yet to embrace analytics will find themselves quickly falling behind their more tech-savvy competitors. Look for an analytics platform that unifies all of your digital sources and delivers insights in a timely manner. You’ll also want to ensure your analytics platform can scale as your business grows. The right one can handle this task without breaking a sweat.
